The global betanin food color market size was valued at USD 247.40 million in 2024 and is expected to reach USD 368.32 million by 2032, at a CAGR of 5.10% during the forecast period
The market growth is largely fuelled by the rising consumer preference for natural and clean-label food products, alongside increasing demand for visually appealing processed foods and beverages
Growing awareness about the harmful effects of synthetic colorants is further boosting the adoption of betanin, particularly in confectionery, dairy, bakery, and beverage applications
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